Lucinda Law is a botanical watercolour artist, writer/editor, educator and founding director of Within. Driven by her passion and love for nature’s intrinsic ability to enhance wellness and creative potential, Lucinda Law set up Within, a nature-led creative studio and consultancy, in 2016 to cultivate people's appreciation and affinity with nature, and to deepen their relationship with themselves and the world. (Click on link to read about more Within)
With more than 11 years in the editorial, arts education and design field of study, Lucinda - with her team at Within - has delivered commissioned works, nature-led design projects and botanical art workshops for clients such as Mandai Park Holdings, Changi Airport Group, GuocoLand, COMO Hotels, Chanel, Bentley, Ministry of Foreign Affairs, Harper’s Bazaar SG/ India, Kate Spade, Melissa, Uniqlo, Clinique, Clarins, Ecosperity, Fullerton Hotels, Keepers, Tumi, Risis, Melissa, Onitsuka Tiger, etc.
A highlight for her was a commissioned job by Mandai Park Holdings in October 2017, whereby she created a large format botanical watercolour painting, measuring 110cm x 75cm, to commemorate the joint partnership between Mandai Park Holdings and Banyan Tree Holdings. Another memorable project was commissioned by the Ministry of Foreign Affairs in December 2016 to paint the orchid, Dendrobium Norodom Sihamoni, an orchid named after His Majesty King Norodom Sihamoni of the Kingdom of Cambodia.
Among her other key milestones was being the first artist to show her botanical illustration on the cover of Harper’s Bazaar Singapore in February 2016.
In the same year, she was appointed as the local personality for the social media launch for the new Chanel No. 5 L'eau in collaboration with Harper's Bazaar Singapore where three videos of her art were created - see the full interviews here.
In 2017, she became the first artist in Singapore to be appointed as the Faber-Castell Singapore Art & Graphic Ambassador.
She was also appointed an ambassador for TWL Specialist Skin & Laser Centre, where she was featured in their campaign on Dr. TWL's Women of Inspiration.
See what her recently completed and upcoming projects here: Jan / Feb 2018 Press Release
- Appointed as one of 30 Singaporean artists to design the façades of National Gallery Singapore and Victoria Theatre for the Light to Night Festival 2018.
- Appointed as one of the ambassadors for the National Volunteer & Philanthropy Centre (NVPC) for their Giving Week campaign from 28 November to 5 December 2017. Find out how you can give here
- Commissioned by Changi Airport Group to conceptualise, draw, paint and design wallpaper hoardings inspired by the theme of tropical plants and botanical subjects found at the airport.
- Commissioned by Mandai Park Holdings to create a large format botanical illustration of three critically endangered and vulnerable native trees to commemorate the partnership between Mandai Park Holdings and Banyan Tree Holdings.
- Commissioned by a top MNC company to conceptualise and paint the Tiger Orchid, Grammatophyllum speciosum for VIP guests.
- Commissioned by Ecosperity to paint the critically-endangered tree, Hopea Sangal and its paintings were given to VIPs and speakers of top MNC companies.
- Commissioned by GuocoLand developer to create a collection of botanical paintings based on plants found at the Martin Modern Condominium. The artworks can be viewed at the sales gallery of Martin Modern till 2020.
- Appointed as the first Arts & Graphic Ambassador for Faber-Castell Singapore.
- Commissioned by the Ministry of Foreign Affairs to paint the orchid, Dendrobium Norodom Sihamoni, named after the King of Cambodia, His Majesty Preah Bat Samdech Preah Boromneath Norodom Sihamoni
- Appointed as one of Singapore's brand personalities for the launch of CHANEL No.5 L'eau
- First artist to illustrate on the cover of Harper's Bazaar Singapore for its Flora and Fauna issue in February 2016
Named as one of Harper's Bazaar Singapore's Most Stylish Women of the Year, Lucinda has been featured in the media including Monocle Magazine, Time Out, The Straits Times, Business Times, The A-List, Buro 24/7, Lady Boss Asia, Style Magazine, Female, Catalog, Harper's Bazaar SG/ India, I-Weekly, Lianhe ZaoBao, PIN Prestige and Singapore Women's Weekly.
Her creative spectrum of professional work and artistic practice originates from her versatility in bridging theoretical and practice-led expressions based on a range of contemporary cultural lifestyle issues and topics rooted in art, design, fashion, communication, travel, nature and creativity.
With more than 11 years of teaching experience, Lucinda has taught at arts and design institution such as Temasek Polytechnic, Lasalle School of Arts and Glasgow School of Arts. She has also lectured on topics such as Fashion Journalism, Communications in design and fashion, Cultural and Contextual studies, Image and Text, Extended-Essay, Interdisciplinary Approaches to Fashion and Research Methods in Design.
Her dedication to her field of interests is evidenced by her BA in English Language and Literature and MA in Fine Arts. She served as a senior lecturer at Lasalle College of the Arts where she oversaw the curriculum framework and strategic direction for cultural and contextual studies for the entire fashion programmes for six years. Additionally, she led lectures and research for the programmes for which she had also presented and published academic papers.
While working full time in Lasalle, she completed her Masters in Fine Arts in 2011 and exhibited her first show at 2012. Her main study investigated the relationship between image, text and narratives. Drawing influences from her passion in literature, she uses text inspirations from visual poetry to her journals, transporting the two-dimensional aspects of text forms and interpreting them into three-dimensional "text-scape" installations to create an immersive experience of fictive discourse. Above all, she is passionately inspired by natural history and the time-based quality of nature and beauty.
She has also previously worked as a lifestyle editor in Singapore and deputy travel editor in Hong Kong. She has edited and written numerous books and feature stories about arts, design, fashion, travel and lifestyle in over 15 publication titles.
As an avid learner of new skills, she became a certified florist in 2008 to enhance her appreciation for nature and in October 2017, she received further training in botanical illustration at the Royal Botanic Gardens in Kew, UK.. She is an advocate for literacy and her life-long companions are books. She moderated and curated a series of cultural and lifestyle talks, titled, "The Art of Living" for the National Library of Singapore in 2015 and 2016 with topics such as "Bringing Nature Indoors" and "Nature-inspired travel".
As the Founding Director of Within, she not only manages the business, but also conceptualise and, with the help of her team, execute numerous botanical-led marketing and branding campaigns and creative project for clients.
She designed and led nature-led creative retreats, titled 'Art Of Nature Journeys" . Her recent creative retreats in 2017 were held in Chiang Mai, Thailand, in collaboration with the Queen Sirikit Botanic Garden.
2011 Masters in Fine Arts, Lasalle College of the Arts-Open University, Singapore
2004 B.A. in English Language & English Literature, SIM-Open University, Singapore
2012 One Perfect Complex, Trispace, ICA, Singapore.
2018 National Gallery Singapore, Light to Night Festival, Art Skins on Monuments.
2017 Botanical Atelier Room, Multiply (Keepers x Straits Clan), New Majestic Hotel, Singapore.
2016 Keepers, Fullerton Hotel, East Garden Wing, Singapore.
2016 Tropical Garden in a City, UNIQLO Orchard, Singapore.
2016 Orchids Archival Collection of RISIS, Raffles Shopping Centre, Singapore.
2014 Come Closer, ICA Gallery II, Singapore.
2013 100 Friends, TCC Gallery, Singapore.
2012 100 Friends, TCC Gallery, Singapore.
2011 100 Friends, TCC Gallery, Singapore.
2011 Metalstargazer, Zouk, Singapore.
2014 Out of 12, ICA Gallery II, Singapore.
2010 Fantasia, Project Space, ICA, Singapore.
2010 Objects, Praxis Space, ICA, Singapore.