Lucinda Law is a Singaporean artist and writer whose work explores the relationship between nature, place, and culture through painting, fieldwork, and storytelling, translating observations into artworks, books, and place-based collaborations that help people connect more deeply with the landscapes they encounter.

She founded Within & Co Studio in 2016 and has since collaborated with more than 60 organisations and brands, including Apple, Aman Resorts, Chanel, Loewe, Bentley, Marina Bay Sands, and diptyque. Her work has appeared in publications, hospitality spaces, private collections, and cultural collaborations. Lucinda was the first Artist Ambassador for Faber-Castell Singapore and Brand Ambassador for diptyque Singapore.

Lucinda trained in botanical illustration at the Royal Botanic Gardens, Kew, and holds a BA in English Language and Literature and a Master's degree in Fine Art. Her background spans education, editorial, and cultural research, with previous roles as a Senior Lecturer in contextual and cultural studies, and as a travel writer and editor.

Alongside her contemporary practice, she draws on family history that traces her lineage to Song Dynasty Chancellor Lu Duoxun. Chancellor Lu Duoxun (盧多遜), who is associated with the Kaibao Bencao, one of China's earliest imperial materia medica. This connection continues to inform her interest in the relationship between people and the natural world.

She is currently working across Southeast Asia on a series of books and place-based collaborations exploring nature, culture, and hospitality.